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The Secrets of Business and Marketing Wizardry Newsletter
Volume 7, Issue 12, Date 12/8/2003
 
THE SECRETS OF BUSINESS AND MARKETING WIZARDRY  
 
 
Issue 12 Volume 7 December 2003  
 
 
Publisher: Joe Trevison - CPA/MBA  
Co-Publisher/Editor: Cheri Carlson  
Co-Editor: Jim Trevison  
 
 
Article  
10 Keys to Make You Wealthier Part 5 & Part 6  
Joe Trevison - CPA/MBA  
 
 
Part 5 Seven powerful ways to completely maximize your profits  
 
Here are the 7 things we have master to earn the biggest profits:  
 
 
1.The marriage between your front-end and back-end offers.  
 
Develop products and services that are closely related to the item you initially sold to your customers the first time. The closer this "marriage" is between front-end and back-end offers, the more money you can earn.  
 
 
2.The relationship with your customers  
 
The key to getting rich is to develop strong relationships with the people you sell to. The more people who buy from you repeatedly, the more profits you can make. Just get enough people to repeatedly buy a large amount of your products and services, and you eventually get rich  
 
 
3.The method of segmenting our list.  
 
The best customers must be segmented from the rest. You can segment your list by the products they buy, the frequency of their purchase, or the actual dollar amounts they spend. Go back to these smaller groups of customers and make them special offers.  
 
 
4.The power of the Unique Selling Position  
 
The U.S.P is the compelling advantage that you offer your prospects and customers. It's the main reason why they should do more business with you. Take a solid look at your market to find the things that are most important to the people you're selling to. Then make the most important thing your U.S. P  
 
 
5.Irresistible offers  
 
Make your prospects and customers offers that are so good they're hard to refuse. Find other companies who are doing this and study their offers. Then use these ideas in your sales material. The profits can be tremendously high when you find the perfect way to do this.  
 
 
6.Long copy that educates  
 
Your job is not just to sell people. It's to educate them. You must educate your customers and prospects on why you, your company, and your products or services can help them. -----Use long sales letters when you write to your customers. This gives you room to let them know everything about the products and services you want them to buy.  
 
 
7.The lead-generating system.  
 
You have to get people to do business with you the first time which is the hardest part. Once they do business with you, it becomes easy. THIS IS WHY YOU NEED A LEAD-GENERATING SYSTEM. Here is how to do it: Just offer your best prospects something they really want. Give them a great deal. Then send them additional sales material on the other things you sell. Use your lead-generating sales material constantly, and you'll always have e plenty of new customers. Then develop relationships with these people to make huge profits  
 
These are the most important strategies we've used to earn millions of dollars. You can use these seven powerful methods to completely maximize your profits, too  
 
 
Part 6 The Power of RST and how it can make your rich  
 
RST is the art of Reading ----Studying and Transferring the ideas, methods, strategies of others. It can make you rich because marketing and sales ideas and methods are interchangeable. All it takes is conceptual thinking, an open mind and a willingness to continually ask yourself "How can I use this idea or method in my business or marketing plan?" The most explosive breakthrough concepts come from MIXING combinations of different ideas ---sometimes unrelated ideas using theses ideas in your own business can make you rich  
 
Listen and read closely:  
 
The best way to get winning moneymaking ideas of all kinds is to study the ideas others are using. Quit thinking like a consumer and start thinking like a businessperson and start thinking like a marketer. Look at all the different products and services that are being sold. There are thousands of them. Then, start becoming aware that these products or services are making somebody a tremendous amount of money. This will (hopefully) lead you to the ideas that YOU CAN BE MAKING HUGE AMOUNTS OF MONEY WITH YOUR OWN PRODUCT OR SERVICE. That's the point you need to get to. It's an attitude, a mindset…..a way of looking at the whole subject. Get this mindset modeled after the successes of others and you'll be on your way to making huge amounts of money.  
 
 
 
P.S. You think I forgot NO I did not: Merry Christmas and A Happy New year…2004. I wish you Merry Christmas and a happy new year from the bottom of my heart.  
 
P.S.S. In the New Year of 2004 we will complete this 10 part series.  
 
January: 2004 Part 7 The hottest type of merchandise that sells like crazy! Part 8 Let other people's marketing make you rich!  
 
February 2004 Part 9 seven strategies of the highest paid copywriters in the world Part 10 Why many businesses fail every year.  
 
You don't want to miss these to do you? Did you ever go to my FREE FORUM for your questions? It is at: Joetrevison.com or just http://www.Joetrevison.com  
 
 
 
 
 
 
 
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Copyright Joseph J. Trevison Not to be reprinted, resold, or redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire file, including this notice, remain intact.

 
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