The Secrets of
Business and Marketing Wizardry Newsletter
Volume 8, Issue 2, Date 2/5/2004
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THE SECRETS OF BUSINESS AND MARKETING WIZARDRY
Volume 8 Issue 2 February 2004
Publisher: Joe Trevison CPA/MBA
Co-Publisher & Editor: Cheri Carlson
Co-Editor: James J. Trevison
In this issue:
Conclusion of the 10 part series of "THE TOP TEN GET-RICH STRATEGIES"
Part 9: "Seven Strategies of the Highest Paid Copywriters in the World"
Part 10: "Why Many Businesses fail every year.
Seven Strategies of the highest paid copywriters in the world.
Learning the strategies of writing great advertising copy can make you HUGE amounts of money. There have been times when we have earned as much as $1,000 and more for every hour we spent writing our ads and sales letters. The same thing could potentially happen to you, too. Here are seven copywriting strategies you should know:
1.They do everything possible to know every aspect of their products and services. They look for uniqueness, special features, and benefits they can offer to the prospect or customer.
2.They learn everything they can about the market their sales material is targeted to reach.
3.They know the right words, phrases, or approaches that will make their offer more effective.
4.They collect and study the ads that have offered similar products. They do this to get creative ideas that helpthem with their ads. They seek out ads that have been running continually. These ads help them avoid duplicating unsuccessful efforts of others.
5.They know how to create irresistible offers that make people want to buy.
6.They know the importance of testing as many different elements as possible, and they do this.
7.They know how to close. …How to create strong sales presentations, and make the sale.
Great advertising copywriters are made not born. You can learn these seven things and possibly earn a fortune in the process. Listen closely: Advertising copywriters charge up to $15,000 or more just to write a simple Direct Mail package. They get paid these huge fees because of all the money their sales material can generate. But remember this: You'll always make more money writing your own advertising copy than you could ever earn by freelancing for others. Learn these skills for yourself to sell your products or services. These skills can help you make money for the rest of your life
Part 10: Why Many Businesses fail every year.
Many businesses fail each year because they are making serious marketing mistakes. Almost every business could improve its profit performance if it just corrected these mistakes. Here are four simple strategies you can use to help make sure this never happens to you:
1.Develop a Unique Selling Position (U.S.P). This is the one thing that distinguishes you from all of your competitors. It's the #1 compelling reasons the people in your market should be doing business with you. This U.S.P will give your selling message clarity and power. It will help you attract new customers and kept them doing business with you for years.
2.Use Direct -Response Marketing. This means you are always asking your prospects or customers to take some kind of quantifiable action in every ad or sales letter you sent to them.
3.Develop new product lines. Look for things that sell the best to the people who make up your market. Test new items. Find out what your customers want the most and find all kinds of ways to give them these things in the form of new products and services.
4.Don't guess ----TEST! Don't try to guess what people want. Get into the habit of doing small regular tests to find the tings that make you the biggest profits. Ask your customers what they want by offering them new products/services and offers and then tracking the results. You might be very surprised.
These are the four main things you can do to make sure your business never fails. They are the same simple strategies we've used to make millions of dollars. I'm convinced then can help you earn whatever amount you desire.
This is the end of the series: The Top 10 Get -Rich Strategies! Here is what the writers of this series who I call Mr. and Mrs. R. say about this series: "These are 10 of the greatest strategies we've used to go from being flat broke to getting rich. These ideas helped us turn all the extra money we had in 1988 (only $300) into a total of over $21 million dollars in our first 7 years. We believe-without doubt -that these same ideas can help you make your fortune, too! Please follow the simple instructions in these 10 steps and use our 10 proven time-tested methods to make your dreams of getting rich come true!
Next month:
How I started Kraus and Trevison Inc.
Copyright by Trevison & Trevison Inc. 2004
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
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