The Secrets of
Business and Marketing Wizardry Newsletter
Volume 9, Issue 7, Date 7/5/2005
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BUSINESS AND MARKETING WIZARDRY
Volume 9 issue 7 July 2005
Publisher: Joe Trevison, CPA/MBA
Co-Publisher/Editor: Cheri Carlson
Co-Editor: Jim Trevison, Senior English Major, Edinboro University, Edinboro, PA
“Brainstorming, a Lost Art”
By Joe Trevison
The best book on this subject can be found with Melvin Powers Publishing. It is called “Brainstorming: How to Create Successful Ideas” which was written by Charles Clark. Published in 1958 now seems to be a lost art.
I first encountered it at a seminar in 2004. It was a seminar containing information about getting your own web site. I have one and still do at: http:/www.Joetrevison.com.
The seminar leader told us to think of the many different ways a paper clip could be used.
He put us in teams of four. The ones with the most ideas would win some prize. I don’t remember what the prize was, but I think it was money.
Let me show you how we did it.
Uses for Paper clips:
A magic trick
To hold up plants
Make a chain
Use it as a bookmarker
Use it with making a purse
Make toy wheels
I probably could go on. And some of these might not actually work. But here is the method in a nutshell. Even one person can do it. But it is more effective with three to 12 people.
Let me give you the four steps of doing this with one or three, to 12 people.
1.CRITICISM IS RULED OUT
Adverse judgment of ideas must be withheld until later.
2.“FREE-WHEELING” IS WECLOMED
The wilder the idea the better because it is easier to take down than to think up.
3.QUANTITY IS WANTED
The greater number of ideas, the more the likelihood of winners you will get.
4.COMBINATION AND IMPROVEMENT ARE SOUGHT
In addition to contributing ideas of their own, participants should suggest how ideas of others can be turned into better ideas; or how two or more ideas can be joined into still another idea.
August Issue:
“Failing in Business” by Joe Trevison MBA/CPA
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire
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