The Secrets of
Business and Marketing Wizardry Newsletter
Volume 9, Issue 9, Date 9/4/2005
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BUSINESS AND MARKETING WIZARDRY
Volume 9 Issue 9 September 2005
Publisher: Joe Trevison CPA/MBA
Co-Publisher/Editor: Cheri Carlson
Co-editor: Jim Trevison, Senior, English Major, Edinboro University, Edinboro, PA
THE COPYCAT PRINCIPLE
Joe Trevison MBA/CPA
I began thinking about this once again while attending a board meeting of the Private School I am on. One of the Colleges is going to do benchmarking with other similar schools. Benchmarking is the professional college term for the Copycat principle.
It is taking the best of the best and modeling your organization after those practices. For example: Melvin Powers, one great guru you might have heard of has a publishing company in California which he has had for many years. In his classified book he has a MLM classified ad that is a success and he even gives you permission to use it.
When I worked for a Private Business school back in the early 1990’s the owner used to go to far away cities and study other Private Business schools. He would put many of those practices in his school. He is the biggest Private School in the area at this time. That is how powerful the Copycat principle can be.
Recently I went to the store. I love looking at the rag magazines at the pay counter. One of the greatest is “Woman’s World”. It is the woman’s weekly magazine. The headlines are great. Here is a sample of this week’s captions: “The Indian Secret that Burns Fat!”, “How to Get Rich on $15 a Week,” “Lose 20 lbs by Summer,” “Land Your Dream Job,” “12 Secrets That Make Any Boss Want To Hire You.”
Now you can use these headlines for reports you’re going to write with your own research and you may just have a profitable item.
We can use these to do this with them: “The Indian Secret to Leadership,” “Land Your Own Dream Business!” “How to Get Rich with My Book: 151 Marketing and Business Ideas.”
That last book exists and at the end of this article I will tell you how can get it for only $5.95.
If for one minute you don’t think big companies are doing this as well, let me show you how they do it and you can do it too.
There was an old advertisement that was in magazines for a long time: “Do You Make These Mistakes in English?” It sold as an English book for the William Cody Company for a long time.
Well, a smart market guru in this company used that same idea for his company: Intuit of Quicken Software fame, successful’ Ad Headline: “Do You Make These Six Common Mistakes on Your Taxes?”
The company: Barry Kaye Associates, Estate Planning Company;
Successful Ad Headline: “The 6 Most Costly Estate Planning Mistakes.”
The company: Benci-Ventures, Publishers’
Successful Ad Headline: “Do You Make These Mistakes in Job Interviews?”
In a successful campaign I used: “I Have to Get This off My Chest before I Explode!”
It told about my companies’ new services to all my current clients.
How do you find such ads? Well they keep repeating themselves in many magazines. If they were not working they would not repeat them.
There are lists of these ads on the net in many places just put “key word” into your favorite search engine.
90% of the success of ads is in the headline. Now what about the rest of the ad? I am glad you asked. You’ll need a swipe file. There is a free site where you can find many of the old ads and start your own swipe file. It is not my site but, nonetheless, it is a great site for doing research for your swipe file.
http://www.hardtofindads.com
Now you have learned as much as you need to get started. So as my great mentor the late C.W. Stone said many times “DO IT NOW!”
Oh yes, that book, “151 Marketing and Business Ideas,” for only $5.95. You can get it at my site: http://www.Joetrevison.com/shop . You many have to look around the shop to find it but it is there, though not on the homepage yet.
Any “Comments and Questions” are welcome at: Joetrevis@aol.com
Next Month:
October 2005, “The Secret of Finding the Right Business for You.”
Joe Trevison MBA/CPA
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire
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