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The Secrets of Business and Marketing Wizardry Newsletter
Volume 10, Issue 7, Date 7/6/2006
 
The Secrets of Business and Marketing Wizardry Newsletter  
 
 
THE BUSINESS AND MARKETING WIZARDRY NEWSLETTER  
 
 
Volume 10 issue 7 July 2006  
 
Publisher and Author: Joe Trevison, MBA CPA.  
Editor and Co Publisher: Cheri Carlson Graduate of Northwest Research Institute.  
Co Editor: Jim Trevison,Graduate, English major, Edinboro University in PA 2006  
 
 
July 12, 2006 another birthday. So far I lived one year longer than my dad did. And I feel like I am going to be around in my 90th years. Don’t worry that is a long way off,  
 
This month my topic is: Education and Why in Business it is Very Important  
 
 
”Getting an B.S and a MBA,” for only $5.95,  
by Joe Trevison MBA, CPA  
 
I am going to show you how to learn to be self-employed with your own consulting business.  
 
The sad part is most education does not teach you to work for yourself. They teach you to work for some idiot that is probably not as smart as you.  
 
Who said that you need more than a high school education to succeed in business? Jay Abraham, Dan S. Kennedy and Gary Halbert only have high school educations and they have made fortunes.  
 
What they did was read.  
 
Here are three of the best books to get you started:  
 
There are quite a few good books on improving your work and study habits. One of the best is: Peak Learning: A master Course in Learning How to Learn by Ronald Gross, (Los Angeles, CA: Jeremy P.Tarcher, 1991). $12.95  
 
Using the latest findings in neuroscience, cognitive studies, and developmental psychology, Peak Learning shows you how to unlock the potential of you mind. In this book, Ronald Gross will show you how to enter a state of flow in which learning comes naturally, easily, and enjoyably. Break through personal learning blocks and increase confidence in your abilities understand, analyze, and work in your personal learning style. Mobilize your critical and creative powers to support your intellectual growth  
 
If realizing your full potential is important to you; if gaining master over you mind intrigues you; if bringing back the joy and awe of learning is something you always wanted to do then Peak Leaning is for you. (Adapted from the jacket)  
 
 
Finding Your Niche  
 
The first step in your consulting career is to define carefully ---for yourself and then for others ---just what it is you do. Consultants work in wide variety of fields. ---Start and Run a Profitable Consulting Business by Douglas Gray has a list of 183 consulting fields, but even that does not tell you the whole story for two reasons. First, even in a defined field, people (consultants) vary, no two are exactly the same; no two “workplace Safety” consultants have quite the same personalities, backgrounds, interests, and skills.  
 
Second, there are new “fields” popping up everyday either because of our fast changing world or because somebody with special interest has a good, new idea abut what they want to do.  
 
So “finding” your niche is as much a matter of “making” your niche as anything else-deciding who are, what interests you the most (which is likely to be where your skills are-and is sure to be where you are the most interesting to others). Basically, you have to clarify for yourself very carefully just what it is you want,and what is “true” and “right” for you.  
 
Marketing  
 
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. By Jay Conrad Levinson (New York: Houghton Mifflin Company , 1993). $11.95.  
 
Guerrilla Marketing means using creative and aggressive ways to get your message out-to find people who want your service and make paying connection with them. It involves lots of choices, many possibilities, but most of all; best of all it involves using energy and imagination rather than tons of money, and it involves tailoring your local, “Small Business” needs to your particular strengths, personality and style.  
 
 
When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for small business. Filled with hundreds of solid ideas that really work (a.k.a. marketing weapons), Levinson’s philosophy has given birth to a whole new way of thinking about marketing But times have changed. In this completely revised and expanded edition, Levinson identifies:  
 
The fastest growing markets in the nineties and beyond with tips on how to reach and keep them.. Strategies for marketing during a recession The most up-to-date information on what consumers in our world care about, New programs for targeted prospects, How to use technological explosion for bigger profits. And Management lesson for the twenty-first century.  
 
(From the jacket)  
 
Now if you pay my $5.95 yes, only $5.95 I will list all the ways to get jobs and books for your education.  
 
I listed three books but there are also many others you need for independence you want.  
 
In fact I list 24 books you really need if you want to be own boss. If you can’t find them write me and I will help you find them or others as good or better.  
 
This book is the bigger book than the other one they did with the same name. This book has 503 pages. And it is was on sale for only $5.95. In this book it has everything I learned in 2 years to get my MBA degree. Let me warn you there is lot of math. That is what I learned in my MBA classes.  
 
The title of the book is The Vest–Pocket MBA, by Jae K Shim Ph..D; Joel G. Siegel, Ph..D, CPA; and Abraham J. Simon, Ph.D., CPA.  
 
You will learn: Accounting, Finance, Marketing, Production, and Commercial Law.. These are the four focus of a MBA education.  
 
 
Forging Ahead in Businesss  
 
You might want to check out my cost effect resale rights that I call Business in a box. Here is the site: http://www.joetrevison.com/shop/item.asp?itemid=21&catid=1  
 
Copyright 2005 Trevison and Trevison Inc  
 
Copyright Joseph J. Trevison Not to be reprinted, resold, or redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire file, including this notice, remain intact.

 
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