The Secrets of
Business and Marketing Wizardry Newsletter
Volume 11, Issue 1, Date 12/3/2006
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Business and Marketing Wizardry
Volume 11 issue 1
January 2007
Publisher and Writer Joe Trevison, MBA, CPA
Co Publisher Jim Trevison BA in English
Business Books You Should Have by Joe Trevison
There are two books that made many men rich, including one of my favorite gurus, Jay Abraham.
It is the two books by Clyde Bedell
He died some time ago but his two greatest books are still with us.
They are expensive but worth it. One is “How To Write Advertising That Sell” and the other is “How To Convert White Spaces To Advertisement That Sells” You get the first one for about $95 from Amazaon.com the other is a whole course of 15 lessons and that sells for a total of $156.00.
Now I tried to get both from the library with inter loan service. Don’t try you can’t find them.
Here is what is in “How To Write Advertisement that Sells”
Both have the same items but the course is more complete with examples upon examples.
For the Specialized Reader or Student---or Professor
Chapter 1 This Adventure
Chapter 2. The Magic Words
Chapter 3. Copy’s Pont of View
Chapter 4. A Method of Approach to Copy----Part I Order-Order Everywhere!
Chapter 5. A Method of Approach to Copy-Part II Selling Stratagems----Get Attention
Chapter 6. A Method of Approach of Copy Part III Selling Stratagems----Arouse Interest and Create Desire
Chapter 7. A Method of Approach to copy----Part IV Selling Stratagems---Create Conviction.
Chapter 8. A Method of Approach to Copy---Part V Selling Stratagems----Try for Action
Chapter 9. A Method of Approach to Copy -----Part VI Touchstones of Ad Writing
Chapter 10. Kinds of Copy and Kinds of People
Chapter 11. Making Mail-order Copy Effective
Chapter 12. How firm a Foundation
Chapter 13.Demonstration of Method in Copy Writing
Chapter 14. The Precheck and Aftercheck of Copy
Chapter 15 The Ethics of Urging
Chapter 16 Words-Just Willing Words
General Index
Index to quotations from Ads
That what is in this big 538-page book
The whole thing and the other book is about 4 parts to every ad:
1. Do The Necessary Research
2. Marshal Your Materials
3. Write
4. Precheck Your Copy
5. Revise and Refine Your Copy
6. Learn from Results the Ad Produces
I know I told you about the chapter and what is in the Course but you have to get the books to see how it is done with many many examples Mr. Bedell gives you. I know they are expensive. I bought them. So can you.
You put them on your credit cars and pay as much as you can on the credit cards each month until they are paid. It is worth every penny.
I don’t sell these books and I don’t make a penny on them. This is just information for you to use and take to the bank. That is all I want.
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Amazing Book
MAKING MONEY is easy and fun. Learn How:
Free First Chapter at:
http://www.joetrevison.com/downloads/Testedsentenceschapter1.pdf
If you want the whole book you can get it for a low price at:
http://www.Joetrevison.com/shop
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire
file, including this notice, remain intact. |
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