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The Secrets of Business and Marketing Wizardry Newsletter
Volume 11, Issue 4, Date 3/14/2007
 
Business and Marketing Wizardry  
 
Volume 11 issue 4  
April 2007  
 
Publisher and Writer Joe Trevison MBA CPA  
Co Publisher and Editor Jim Trevison BA in English  
 
 
Another Great Book by Joe Trevison  
 
Here is a much cheaper book with great secrets of Business and Copy Writing.  
 
When the Guru Joe Vitale left and moved he took three books with him.  
 
One was “The Robert Collier Letter Book” by Robert Collier  
Another was “How to Attain Your Desire” by Genevieve Behrend.  
 
The last one was “How To Write Letters That Sells” by Christian Godefroy  
 
The first one you can get almost anywhere on the net. Joe Vitale sells Genevieve’s book. Getting the one by Godefroy costs $69 or more depending how much it is at the time in England.  
 
My copy I got from Amazon.uk, yes Amazon has an England division .30 pound is about $60 in our money. That rate changes. I will give you a site to check this out before you buy. Don’t try inter library loans. I tried, they don’t have it. This book was done in England. How Joe Vitale got he never said. I know once he sold it for $49 with bonus software. But he doesn’t sell it anymore. Why? I wrote him but he never answered his email, sorry friend.  
 
Here is what is in the Godefroy book:  
 
Contents  
 
Foreword  
Introduction  
 
1.How a simple letter can make people open their wallets  
 
2.An easy way to get large numbers of people to respond to your letter  
 
3.How to come up with promises that produce the greatest number of replies  
 
4.Your greatest enemy-and how to eliminate it  
 
5.The tricks used by professionals to make your ‘headlines’ work  
 
6.An infallible way to select your best headline  
 
7.Offers and postscripts: how to get higher sales from your very first letter  
 
8.How to find effective ideas and arguments that sell  
 
9.How to keep your prospects intrigued right from the start  
 
10.How to convince people who can’t make up their minds-and increase your sales.  
 
11.How to keep your readers reading-from beginning to end  
 
12.Order forms, envelopes and follow-ups –all the secrets you need to know  
 
13.Troubleshooting and testing  
 
14.Your future in copywriting and direct sales  
 
Appendix: Experts’ advice  
Bibliography  
Useful Addresses  
Personal message form the author  
About the authors  
Index  
 
 
Amazing Book  
MAKING MONEY is easy and fun. Learn How:  
Free First Chapter at:  
http://www.joetrevison.com/downloads/Testedsentenceschapter1.pdf  
If you want the whole book you can get it for a low price at: http://www.Joetrevison.com/shop  
 
 
 
 
 
 
Copyright Joseph J. Trevison Not to be reprinted, resold, or redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire file, including this notice, remain intact.

 
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