The Secrets of
Business and Marketing Wizardry Newsletter
Volume 11, Issue 6, Date 3/19/2007
|
Business and Marketing Wizardry
Volume 11 issue 6
June 2007
Publisher and Writer Joe Trevison, MBA, CPA
Co Publisher Jim Trevison BA in English
"Watch Would You Do In Business" by Joe Trevison
This happen in late March of this year: I was visiting one of my clients. In her Beauty Shop was a woman that told a sad story about her nephew that lived in another state. He was working for a man that sold floatable boats for the Navy. He was making big commissions. And low and behold the owner thought he was making to much so he gave him 13% of the business. You need both 50% for each to have some control. Her nephew thought it was a good deal.
Would you do it? I might! But you have to be careful. What happen to the business it went into loses. . Then they owed the company they had given supplies $130,000.00. And they company would not take the supplies back after a certain deadline that they missed. Now the nephew owed 13% of that bill. That is $16,900 according to my calculations. The nephew would loss everything if he went to a person bankruptcy so he is selling an insurance policy.
These things happen all the time. I was just reading a book that costs $300 because it is out of print: “My First 67 Years in Advertising’’ by the great Maxwell Sackheim.
He tell of a company that he worked for in the 1930 and 1940s The Brown Fence Company. With Maxwell the company made a great deal of money but when Maxwell left they did not control costs and sold the company to a company that bought for the tax losses.
You can read it on page188 to 119 because after tax season I will have in my web site shopping cart for only $19.95 not the $300 you can buy it at amazon.com for.
Maxwell Sackheim knew business not just copywriting although he was great in that. He is the one the found Book on the Month club. He also made American Expense was it is today. He also had the longest ad in history of 40 years for Sherman Cody’s famous course that you can’t find today. “Do You Make These Mistake in English” Even today, I know one marketing Guru how interviews other Guru’s every month and he uses the one of the month idea for a great income.
Maxwell knew this: To have a success business service or products you need price of item or service that has real value. You also have to have good management, plus adequate finance --- and sales skills. Also in this wonderful book you will learn how to write ads.
He also made this statement in another book you can get for about $68.00 at amazon.com “Billion Dollar Marketing concepts and applications” It not out of print so I can’t sell it to you, sorry.
Here is the great statement: Every advertising man is familiar with the phrase ‘my business is different’. Nearly every time I have tried to convince an advertiser that a plan that has worked successfully in another business might work successful in his, he has a least thought if he did not say it that his business was different. But old and used ideas can be adapted to any business.
Check http://www.Joetrevison.com/shop for this book and other out of print books that you will pay a fortune somewhere else.
|
|
| Copyright Joseph J. Trevison Not to be reprinted, resold, or
redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire
file, including this notice, remain intact. |
|
