The Secrets of
Business and Marketing Wizardry Newsletter
Volume 12, Issue 4, Date 4/12/2008
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BUSINESS AND MARKETING WIZARDY
Author Joe Trevison MBA CPA Gannon College and Gannon University
Editor Jim Trevison BA in English, Edinboro College
Volume 12 issue 4 April 2008
Guest writer. Steve Lohrenz
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Marketing
Efforts Failing?
A
failure to plan is a plan to fail. Online everything is so easy to do.
It's just takes a few seconds to click over there and add this widgetto you blog and a few more to add another friend to a social networking site. Unfortunately, this leads to wasted time and the important things to your business never getting accomplished.
If you don't have a marketing plan for your online business, I can almost guarantee you are struggling. In this article we're going to cover some basics on how to develop your own marketing plan and make the
internet work for you.
The first step is compiling a list of all the tasks you need to accomplish for your marketing efforts. Online this means things like: blog commenting, social networking sites, forum commenting, using StumbleUpon, article
submissions, etc. You should be able to come up with a list of 15-20 ways to market your business online fairly quickly. Google "Online Marketing", if you have any trouble. You must ensure each one is a task with definable objectives. Also make sure they are broken down
into their component pieces.
An example of a non-task is "Front Page Of Digg" - accomplishing this objective involves a whole slew of other
things, writing engaging articles, getting Digged, networking with other Diggers, etc. Put these tasks all in a spreadsheet.
Next, rank each task. Rate each task on a scale from 1-5 on how important or effective each task is. If you're promoting a blog, blog commenting might rank a five, as would submitting to blog carnivals. Networking on video web sites might rank a one. Initially you need to
decide from your own experience or, if you're unsure, use other's experience to how effective each task is toward meeting your marketing goals.
Make sure you rank each one honestly. A list of all fives is
not going to help you when you go to plan out the month ahead. We all want to do everything, but most of us are limited by the time we can spend on each task.
Now you construct the plan for the next month. For most people, we can assume four weeks with five working days in each. Now take your ranked list from above and sort it so the fives are on top. Starting from the top, start putting the tasks into your calendar. I suggest you mark off Wednesday for fives as this day is less likely to be missed by long weekends and holidays.
Mark the fives down as a task in every week, if you run out of time on Wednesday, put other fives on Tuesday or Thursday. The fours and threes then go more toward the edges of the week and are only done every other week. The
twos and ones go on Mondays or Fridays at most once per month. When you're finished you should be spending the most time on the five ranked tasks and the least on the one ranked tasks.
The next step is to ensure you take action. Put your plan to use. Make sure it's hanging somewhere you can see it
everyday and do the allotted task for the day before you do anything else. Put off checking email, phone messages, surfing, gossiping until the tasks are done. Then you can relax and do some other tasks for the rest of the day. But, only do the task allotted on the days you specify. Do not get caught commenting on forums or blogs on the days when you haven't allocated the task because these things, while important, are serious time drains.
Once you've gone through one month of your plan, take a few hours and determine which tasks moved you closer to your goals and which ones did not. Did you get more traffic, sales or leads from some tasks and none from others. Switch around the rankings for each of the tasks and based on those rankings come up with another plan. Other things
may factor into your plan, can't seem to get up the willpower to write blog posts on Monday's, but the will is there on Tuesdays? Switch it around then! Keep refining your plan until it's working the best for you. Then start outsourcing the tasks making you the most money.
Making a marketing plan isn't very difficult if you take it step by step. And having a plan is very often the difference between success and failure. So start planning for your success today!
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire
file, including this notice, remain intact. |
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