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The Secrets of Business and Marketing Wizardry Newsletter
Volume 12, Issue 5, Date 5/6/2008
 
The Secrets of Business and Marketing Wizardry  
 
Volume 12 Issue 5 May 2008  
 
Publisher: Joe Trevison MBA, CPA  
editor: Jim Trevison Degree in English  
 
 
ONE SIMPLE CHART  
 
 
Ok before I give you this information I have to tell it is from a book called “Power” by a guy his now deceased but have trouble with this book by the District Attorney of the state he lived in. He lost the case. The said the book was a pack of lies. I have seen some of these ideas in other books that nothing was done to them. So I don’t know If this guy really made this type of money.  
 
This is from the book and not me talking:  
 
I am going to show you how to make bit money with a simple chart. Using this technique I planned a promotion tht finally bought me over $1.5 Million in stock in a major corporation, and it took me 90 days to go form $95 gross business a month to $395,000.  
 
The key is to be able to see ahead, plan ahead and not miss points along the way.  
 
 
THE PROMOTER’S PLAN  
 
Here are the things you need to know and must communicate in order to gain success in any promotion:  
 
1. Have a clear and precise objective that can be stated in 25 words or less.  
2. Have a plan, on paper, giving step by step instructions on how the objective will be achieved.  
3. Assigning tasks to other with enough delegated authority to properly complete them despite set backs and unforeseen difficulties.  
4. Adequate budgeting of start up capital to each function, with a sold reserve for contingencies.  
5. Total commitment to the plan, but enough flexibility to adjust obvious errors.  
 
To put five rules into perspective, it means before you take the plunge b sure you have your trip mapped out from start to finish and have enough fuel (capital to get there).  
 
 
 
 
 
THE SALES PLAN  
 
1. The product or service description and price  
2. How it will be sold  
3. How it will be manufactured or applied  
4. How it will be shipped and stored  
5. How it will be advertised & promoted.  
 
THE MARKET PLACE  
 
1. Estimated of buyer demand  
2. What laws must be complied with .  
3. What the competition is.  
 
THE MARKETING METHOD  
 
1. Thru wholesalers.  
2. Thru retailers.  
3. Thru representatives  
4. Thru agents  
5. By mail order  
 
THE CAPITAL  
 
 
1. Opening business requirements  
2. Product & packaging costs for initial inventory  
3. Advertising & Promotion costs to beak even  
4. Direct sales costs to break even  
5. Shipping & Warehousing costs to break even  
6. Administration costs to break even  
 
 
THE PROFIT  
 
1. What you will make after break even point  
 
In evaluating your product or service you must put yourself in the buyer’s shoes. If you are honestly filling a need or  
 
 
 
 
 
 
Fulfilling a desire, then here is what you must do for the prospective buyer.  
 
1. Provide recognition of the need or desire  
2. Provide clarification of need to act  
3. Provide conviction to act  
4. Eliminate need for seeking alternative choices  
5. Guarantee of post purchase satisfaction  
6. The purchase act  
 
The Chart attached follows is the summation of this plan and brings you a blue print of your promotion. Make one for every venture you plan, and you will now in advance whether you have a go or not go!  
 
----------- Amazing Book  
Making Money Can Be Fun And Easy. Learn how:  
Free First Chapter at:  
http://www.joetrevison.com/downloads/Testedsentenceschapter1.pdf  
If you want the whole book you can get it for a low price at:  
http://www.Joetrevison.com/shop  
 
Copyright Joseph J. Trevison Not to be reprinted, resold, or redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire file, including this notice, remain intact.

 
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