The Secrets of
Business and Marketing Wizardry Newsletter
Volume 13, Issue 9, Date 9/22/2009
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BUSINESS WIZARDRY
SEPTEMBER 22, 2009
WRITER Joe Trevison BS MBA CPA
Editor Jim Trevison BS in English
22 Strategies by Mr. X
1. Work your customer list and contact past customers
2. Stop spending a lot of money on adventuring; use cost- effective alternatives
3. Follow up
4. Keep following up
5. Use Risk Reversal
6. Don’t be afraid to use what we call the up sell, or the bump
7. Sell “after the fact” and keep re-selling your customer.
8. Use host/parasite relationships
9. Go to your competitors and propose deals.
10. Offer extended guarantees and incentives
11. Lock in sales in advance.
12. License your successful concepts to others.
13. Know the marginal net worth or lifetime value of a customer.
14. Test prices.
15. Decrease your overhead
16. Make sure your letter and other offers require a direct response.
17. Create headlines that produce optimum results.
18. First understand where your are by measuring and analyzing your results
19. Do Referrals
20. Recognize and identify your hidden assets
21. Telephone selling behind sales letters
22. Let people in on the “method to your madness”
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire
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