The Secrets of
Business and Marketing Wizardry Newsletter
Volume 6, Issue 12, Date 12/17/2002
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THE SECRET OF BUSINESS AND MARKETING WIZARD
Volume 6 Issue 12 December 2002
Joe Trevison: CPA /MBA Publisher & Author
Cheri Carlson: Co-Publisher and Editor
In this issue:
"The Books To Read To Be A Business Wizard" by Joe Trevison
The Books to Read to Be a Business Wizard
When this e-ezine first came out in 1998 the topic most focused on were taxes with just a little marketing. Why? Because I had worked 15 plus years for the monster called the IRS and had to take an early retirement in 1992. That is all I really knew. But early the following year I did a smart thing, so I like to brag, I took a survey of the subscribers of this ezine at the time. They wanted more business and marketing ideas. So that is the main focus of this ezine
However, when clients or subscribers ask for another topic it is the research for this client that is many times made into an ezine.
WHAT YOU ASKED FOR!
A number of paying clients and subscribers have asked about what to do to be a wizard in business and marketing and, for that matter, anything else.
IT'S EASY!
This is simple, read everything you can find on it. You do not have to have a degree in business. I have two: one undergraduate and one graduate, both in business. Jay Abraham does not have a degree nor does Dan S. Kennedy. And many of the others guru's have degrees in everything but business. That did not stop them from learning about business and what a job these guys have done. That is where I learned my things that really matter from these and many other of my mentors. I am trying to mentor Michael Gerber. Does he know it? No. But one famous lady found one other successful lady and modeled her without the great lady knowing. This famous lady surpassed her model.
I hope by now you want some list of books that can help you. Ok!
Here is a list provided by Jim Rohn, the man that was and is Tony Robbins' mentor. This is an actual answer to a subscriber of Mr. Rohn's ezine. Please learn from it.
Hi there, I have recently been listening to the tape set, "The Challenge to Succeed". Several times in that seminar Jim says, "you should be financially free by 40, 35 if your smart and earlier if you have a unique opportunity" I am curious about this. It has really got me thinking. I am reading the 3 books that he recommended we read. Is there anything else that Jim would recommend us to read to achieve this?
Regards, Craig
A. Hi Craig, there are a variety of books and audio series you can read and listen to, and I will name a few. But the three most important things you must do are:
1) Decide you will establish a financial independence plan
2) Study as many different teachers on financial independence as possible
3) Then make a plan for yourself and do it.
Here are some of my recommended books for financial independence. "The Richest Man in Babylon", "Think and Grow Rich", "The Wealthy Barber", "The Millionaire Next Door" and "Rich Dad, Poor Dad".
Hope this helps! JR
Your author has all these books in his castle by the college, with the exception of "The Wealth Barber". I did read it but never got around to buying it. What's more I read and read these books.
My list will give you a philosophy of life and business. Here is Joe Trevison list:
1."Grow Rich With Peace of Mind", author Napoleon Hill
2."The Master Key To Riches", author Napoleon Hill
3."Napoleon Hill's Keys To Success-The 17 Principles Of Personal Achievement", author Napoleon Hill
4."How To Win Friends and Influence People", author Dale Carnegie
5."How To Get All You Want Out Of Everything You Got", Author Jay Abraham
6.Jay Abraham and Tony Robbins Audio "Power Talk" Jay Abraham & Tony Robbins (get it free from Jay by asking at his site. Go to Hotbot.com and put in Jay Abraham's site)
7."The Ultimate No B.S, No Holds Barred, Kick Butt, Take No Prisoners and Make a Ton Of Money Success Book", author Dan S. Kennedy
8."The Ultimate Marketing Plan", author Dan S. Kennedy
9."No B.S Sales Success", author Dan S. Kennedy
10."How To Make A Million With Your Ideas", author Dan S. Kennedy
11."The Ultimate Success Book; How To Succeed In Business By Breaking All The Rules", author Dan S. Kennedy
12."No Rules 21 Giant Lies About Success And How To Make It Happen Now", author Dan S. Kennedy
13."The Ultimate Sales Letter; 101 Ways To Promote Yourself", author Raleigh Pinskey
14."Success Through A Positive Mental Attitude", author W. Clement Stone
15."The Success System The Never Fails", author W. Clement Stone
16."The E-Myth Audio Seminar", Speaker and author Michael Gerber
Here are just 16 to read. The Trevison Castle has far more books than the books listed but this should get your going. The only ones you may have a hard time finding are the ones by the late W. Clement Stone. However, both are well worth the securing copies for yourself. If you can find the older copies of Dale Carnegie's book I think it is far better that the revised copy. Some great chapters were taken out of the newer edition.
P.S. If you cannot get a copy of that tape of Jay Abraham's let me know. I will sell you a copy for just $19.95. However, this is for only a limited time for current subscribers. Sure it is better if you can get it free from Jay Abraham. But what you will learn from the tape would make you a millionaire in 18 months. The $19.95 is really nothing if you have to buy it from me. These are things you don't learn with an MBA but so darn easy to learn. The reasons you do not learn these techniques are the teachers in business schools do not know the methods.
I hope this helps.
If you want additional advice and help please go to my FREE forum at Joetrevison.com
P.S.Have a healthy and Happy Holiday Season! Happy New Year!
P.S.S. I hope to have even better plans and help for you next year the Gods willing!
Copyright Trevison & Trevison Inc
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
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