The Secrets of
Business and Marketing Wizardry Newsletter
Volume 7, Issue 2, Date 2/17/2003
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THE SECRETS OF BUSINESS AND MARKETING WIZARDRY
Volume 7 Issue 2 February 2003
Joe Trevison: Publisher/Author
Cheri Carlson: Co-Publisher and Editor
My Out of Town Nephew Knows the Secrets of Wealth
By Joe Trevison
I had a visit from my wife's nephew on October 3, 2002. It is always nice when he drops in. You see he know the secrets of business that you and I only dream about frequently.
He is only 38 years old and on his way to millions. What is his secret you ask? Let me give you some clues. He owns the following businesses and other profitable activities.
Owns rental property
Owns a feed business
Owns a Radio Shack
Owns two dairy/ice cream business
He is lucky to have a smart wife that does all the accounting work. He has cameras in all his businesses to watch the employees. When he is at my home I ask a ton of questions like which business makes the most money, did he break-even or loose money in any of the businesses?
What is his profit margin? He is aware of all these things. When hiring he hires with a long interview process but fires quickly when needed, although he hates to fire. But if you work for him you better tell the truth, be good to all the customers and do not steal from any of his businesses.
The first secret is he understands the greatest secret: Multiple Sources of Income. There is an understanding that he and all his employees have to be extra great to the customers.
Understanding What He Understands
Break even is when expenses and income equal. The businesses have not made money or lost money. I have a great excel program for only $19.95 with bonuses that can help you learn to do this easily with any product or service. Forgive me for the sales pitch. But I am sure you remember this: Terrible Things Happen When You Do Not Promote: NOTHING
What is profit margin? This is also called gross profit margin/gross profit rate. It is very simple to calculate, Gross profit divided by Net Sales.
Personally the figure I like to see is net profit. This is all your income less all your expenses. And in closing let me hope this is always a positive figure for you.
I hope I helped you this month once again. This is very short because February is a short month. But these two secrets of " Multiple Income Sources" and treating your customers like they want to be treated is worth a lot of money to you if you start to put these things into practice.
Now there is a part that you will not believe how this empire was started even in today's world. When he got married to his wife her parents gave them three pigs and a part of land. Now how exactly my wife's nephew did the rest I will ask him when I see him again. I suspect he used this land and perhaps sold the pigs for the feed business. Or maybe he received a bank loan based on his property and pigs. This is only a guess. So I guess you will just have to wait until I get the rest of the story…. Sorry Paul Harvey I did not mean to steal from you.
Copyright Trevison & Trevison 2003
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| Copyright Joseph J. Trevison Not to be reprinted, resold, or
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