The Secrets of
Business and Marketing Wizardry Newsletter
Volume 7, Issue 5, Date 5/19/2003
|
THE SECRETS OF BUSINESS AND MARKETING WIZARDRY
Volume 7 Issue 5 May 2003
Publisher: Joe Trevison, MBA/CPA
Co-Publisher/Editor: Cheri Carlson
A Note from the Editor: Normally the e-zine is published every month on the 15th however this month due to my illness the e-zine is late. I apologize for the delay and I hope you enjoy the May Issue.
This issue: "Marketing Plans A Piece of Garbage"
Joe Trevison MBA/CPA
Marketing Plans A Piece Of Garbage!
Joe Trevison MBA/CPA
I have seen a lot of business plans and most have been a piece of garbage. Even the ones that you might have paid a hefty price for are usually useless. The best one I have seen is by Jay Levinson Conrad who writes the Guerrilla Marketing books. There are only 6 sentences to work with. Ok, I know you want them so here they are:
1)A mission statement that uniquely defines your business
2)A set of goals you hope to achieve with the plan
3)A list of resources you'll need to carry out the plan
4)A list of targets you'll attack
5)A set of weapons and tactics you'll use to attack each target
6)A calendar that gets you through the battle
But you know what the best of the business tools is? It is a calendar---a marketing calendar. These are also spelled out in Jay's book that you can get at your library or buy at your favorite bookstore.
Here is a plan one of my favorite students who is the President of the 1,000 members Erie Civic Music Association.
He and the organization wanted 1300 new members. In the short time that had to do this they reached 800 new members. Yes, this is 500 short of the goal but not bad. And the only way they even reached this number is because they had a marketing plan.
THE PLAN FROM THE SNAIL WORLD THAT WORKED
Each item had a member working on it. I will put letters showing how many people worked on just the target.
Increase Board and Office participation to focus on projects (all)
Increase TV and Media exposure by September 2002 (Mr. A and B)
Increase Advertising in various newspapers (Mr. A and B)
Discuss and procure Advertising billboards with Lamar advertising for possible locations
(President, C and B)
Review Ticket prices of other organizations (Mr. D and N)
Review lost members & focus on their renewal (President and Board)
Review lists of potential members and send out information to acquaint them to our program in the community (the entire board)
Display program at assigned booth for the senior's flue shot day at shrine club distribute flyers and programs (Mr. N & NA)
Expand ticket sales outlet locations (Mr. H)
Selective survey on lost members to determine cause (President)
Next month: Goals are a joke.
Oh yes, before I forget, if you have a business and want to succeed you might want to get this, it is FREE.
PS: I finally did it! What you may ask? Let me tell you because it is for you and only you. I set up an auto reply system at my site: http://www.Joetrevison.com. It has a 4 Week Business Course. It is FREE. Yes, FREE. I consider a short Master Degree Course in Business Success. It will show you the 4 steps you must have to succeed in any business venture.
Do them all and you're almost assured of a great business. Sign up. Do It now! Keep them on a separate disk and you should print them out and put them in a folder. Then use them every time you want to start a new business venture.
|
|
| Copyright Joseph J. Trevison Not to be reprinted, resold, or
redistributed for profit, except with written permission, but may be freely distributed electronically provided that the entire
file, including this notice, remain intact. |
|
