Mission Statement

Here at the Renegade Store, our mission is to provide a source where small business owners can find the tools they need to grow their businesses.

80 years after some of these books were written, business owners are still trying to solve the same old problems. "Our advertising is getting people into the store, but they don't buy.", a hardware store owner told me last week.

I'll bet you've been in that store yourself. Remember when you went in and asked the kid behind the counter if he had any 4" toggle bolts, and the kid acted annoyed and just pointed towards the back of the store? Did you get annoyed yourself and decide to shop elsewhere?

What if the kid had said "Yes Sir we do, do you want those chrome plated or galvanized?".

Such a simple sentence, so easy to learn, and easy to use, and drives in-store sales through the roof.

Elmer Wheeler spent his entire sales career coming up with simple sentences that cause sales to happen as if by magic. The question "Do you want an egg in that?", resulted in practically zero sales of eggs. Elmer told them to say "One egg or two?" and egg sales skyrocketed. Simple, simple stuff...that hardly anybody thinks of themselves.

Have you written a new book or article and are struggling to find the perfect title? Did you know that the title you pick can make the difference between a few sales and thousands of sales?

E. Haldeman-Julius made an exhaustive study of titles and how the title affected sales. It's amazing what the change of one word can do for book sales.

These authors, and more, are available here at the Renegade Store at a price you won't find anywhere else. One of Elmer's books is available today at another site for almost ten times what we're asking.

The Renegade Store is your one stop shop for the old sales masters, and all the books are available for instant download in PDF format.

ebooks
ebooklets
Old Master Collection
Software