Name:
The First Hundred Million
Item#:
0001
Price/ea.
$19.95
Ted Nicholas said "This is the very best book ever written on selling".
The author, E. Haldeman Julius, shows you exactly what he did to sell over 100 million books.
* Learn exactly what the public wants to buy today
* Learn how to structure offers that sell
"I got more tips out of it than any other marketing book I ever read!", said Ted.
E. Haldeman Julius set out to make a scientific study of the book buying habits of the 1920's. All his books looked alike. All the same size. All the same color. And all the same price...5 cents.
"Nothing like it has ever been written", said Gary Halbert.
At the end of the study, he had 2,176 titles for sale in his catalog. A reader had to buy 20 books at a time, which he did by circling numbers on an order form and mailing it in with his payment.
He made all the books the same because he wanted to study the titles. The only difference in the books visually, was the title. That eliminated people that buy books because they are pretty and look nice on the shelf, and the ones who buy a book because somebody thinks they should have a copy in their home...like a Bible, for instance.
The books were called "The Little Blue Books" because they were all blue and 3" x 5", which fit into pockets. He sent his catalog out in the mail, offering from 50 to 200 titles at a time. In this way he was able to discover exactly which titles were the most popular, and which words would work to sell the books.
If you've ever tried to come up with a good title for your book or course, you already know how hard it can be to get it right. This book has just what you need to know, if you're trying to sell a book.
"Where did you think I came up with all my magic words?" said Gary Halbert.
- How To
- The Art Of
- Little Secret That
- The Truth About
t's all here in "The First Hundred Million". It's the original 'How To' story that has spawned dozens of marketing gurus. And now you can learn the same way they did.
Get your copy today. Or search endlessly for a better deal than right here at The Renegade Store. Good luck with that. |