DYNAMIC SELLING

The beginning of the books this books states: “This Book May Change Your Life” and the writer, S. Robert Trailins is right. This book is the best book on selling I ever read.

Dan S. Kennedy is his book: “The Ultimate Success Secrets” he states this about the book “S. Robert Trailins book Dynamic Selling offers better advice on crafting powerful appointment getting presentations than any book, seminar or course I am aware of.”

That is something to say about a book such as this. How Trailins became a great salesperson is a great story. Shortly after he first started out in selling in a retail furniture store He was forced to chock n a bitter slice of humble pie. And that made him fighting mad. And all because I had asked one of the more experienced salesmen how he had accomplished (what he called then) a “sales miracle.” The salesmen sold this client an expensive living room suite who only a few moments before had stormed angrily into the store yelling for his money back like a madman, glaring so fiercely that he scared all the salesmen off the floor (including Robert Trailins) while shoving his returned goods, a defective chair before him like football while shouting and swearing the he’d never buy from us again. Now what salesman has not felt like running away from like situation?

He asked this experienced salesmen who had made him buy more expensive furniture after that episode how he did it. Trailins would not forget how that salesman glared at him, the sneered,   “Why don’t you mine your own business? His pointed words stabbed ow H. ow  did it “How I did it is my Secret.” Now you will learn the secret because it is in the book.

Here is what is in the 8 chapters:

1. Market Research
2. Dynamic Prospecting
3. Control of People, Prospects and Customers
4. Dynamic Approach Secrets
5. Presentation and Demonstration Principles
6. Turning Objections Into Sales
7. Dynamic Power Closings
8. Beating Competition