Name:
My First 65 Years In Advertising
Item#:
0102
My First 65 Years in Advertising by Maxwell Sackheim is the book you should have in your book case and read every few months.
He is the only person that ever had an ad in magazines for over 40 years. And it was an English book:
"Do You Make These Mistakes in English"
He did many others and there is not enough space in this report to tell all of it, but it is in book.
Here is just two beside the 40 years ad.
The Book of The Month Club
The First Credit Card
He had greater ideas about business that Sam Walton of Wal-Mart way before Sam ever had them.
On page 118 you see when Maxwell was President of company and how it went out of business when they did not follow what Maxwell did to get great profit.
Here is all the chapters of the work:
Experience-The Great Teacher Mail Order Selling-The Great Experience
The Horse and Buggy Days and Two-Inch Auto Ads
Sears, Roebuck & Company
The Big Town New York
Ruthrauff & Ryan Symptom and Cure Copy
From Ruthrauff & Ryan to Sackheim & Sherman
Book-of-the-Month Club
Brown Fence & Wire Company 1912-1945
Maxwell Sackheim & Company Books, Records and Other of-the-Months
Maxwell Sackheim & Company The Billion-Dollar Baby and Some Smaller Ones
Seven Deadly Mistakes
How to Write Good Headlines and Copy
Retirement in Florida? |
)
