SENTENCES THAT SELL BY  WHEELER

Tested Sentences That Sell

Elmer Wheeler spent his entire sales career trying to solve one simple problem. It is the same problem that faces every business owner, every clerk, every barber, every plumber, even today.

The problem is, and was, how to get people to buy products and services that they need and want. Have you ever been into a store looking for something and came out empty handed? They had something you needed and wanted and it was right there on the store shelf but you couldn't get anybody to help you buy it?

Elmer studied why people buy, and more importantly why they don't.

The usual question a store clerk will ask of a customer is something like "Can I help you?", and the customer invariably says "No thanks, I'm just looking". Or, most famously, the customer will hear, "Do you want fries with that?".

Both of those questions, and hundreds more just like them are what are known as "Say No" questions. That is, they can be answered by saying "No". Anytime a customer says "No", you just lost a sale.

Elmer came up with hundreds of sentences that can not be answered by simply saying "No". Elmer always offers a choice of something or something instead of a choice between yes or no.

Instead of "do you want fries with that?", Elmer would say "large or small fries?". "Do you want wine with your meal?" "No". "Would you like red or white wine with your meal?", "White, please", and wine sales soar.

These are simple yet powerful tools that anybody in business can use to increase their sales. Could a simple phrase change the way you do business?

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