Test marketing. Coupon sampling. Copy research. All standard in today’s world of advertising. All were invented by Claude C. Hopkins.

This volume contains his famous “Scientific Advertising” the classic primer still read by today’s top copywriters ----was written in 1923.

Claude C. Hopkins (1866-1932) worked for various advertisers including Bissell Carpet, Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today’s Foote, Cone & Belding. He stayed for 18 years.

“Scientific Advertising” remains essential, vital guideposts for present and future  generations of advertising professionals.

“Present day advertising research has long way to go before it reaches the level Claude Hopkins’ contributions to efficient advertising.

                                                                          -Alfred Politz

“Nobody should be allowed to have anything to do with advertising until he has read this book “Scientific Advertising” seven times. It changed the course of my life”

                                                                           -David Ogilvy